Daniel Sias
Engineering Scalable Solutions at the Intersection of AI, Data, and Modern Marketing
Full-stack developer focused on analytics, automation, and performance-driven systems:
- • Dashboards for ad performance, budget pacing, and executive insight
- • Backend services that unify CRM, analytics, and ad platform data
- • Attribution systems and campaign tracking pipelines
- • Interfaces that simplify data for marketers, analysts, and leadership
Professional Highlights
Key achievements showcasing impact, efficiency, and technical expertise.
Advanced Analytics Platform
Led development of a custom analytics dashboard using React and Node.js, transforming marketing and ad reporting workflows. Reduced reporting time from days to hours while tracking over $25M in campaign spend and performance metrics.
Marketing Budget Forecasting
Replaced complex spreadsheets with a dynamic budgeting and pacing system for marketing and paid media teams. Saved nearly three working days per month and improved forecast accuracy across departments.
Ad & Marketing Automation
Integrated Salesforce, BigQuery, and ad platforms into a unified data pipeline, enabling real-time performance tracking, campaign attribution, and automated reporting. Improved visibility across teams and reduced reliance on fragmented spreadsheets.
Campaign Performance Tracker
Built an interactive dashboard that helped marketing teams monitor campaign outcomes, refine A/B tests, and improve ROAS. The tool became central to running more efficient paid media campaigns.
Full-Stack System Architecture
Designed scalable web applications with React, Node.js, and PostgreSQL, emphasizing speed, reliability, and extensibility for high-volume data, analytics workloads, and real-time reporting use cases.
Executive Leadership Dashboard
Delivered a high-level analytics interface for executives to track marketing, ad, and operational KPIs. Empowered faster strategic decisions with real-time trend analysis and department-level insights.
Live Projects
Explore my latest live, public projects.
PromptWorks
Transform your business communications with this intelligent prompt generator, streamlining everything from marketing campaigns to content strategy.
Well Prompted
Supercharge your development workflow with structured prompts designed specifically for ChatGPT and other LLMs, ensuring consistent code quality.
Featured Projects
A few of my most impactful projects.
Nexus: Analytics Command Center
Engineered Nexus to eliminate data bottlenecks and transform the way our teams approached marketing analytics. By integrating React, Node.js, and BigQuery, we reduced multi-day reporting cycles to just hours. The platform actively tracks over $25M in marketing and ad spend, delivering real-time KPI visibility, campaign performance insights, and enabling faster, more informed decision-making across departments.
Executive Insights Dashboard
Originally built to improve visibility, this executive-facing dashboard evolved into a strategic command center for leadership. It consolidates department performance, annual goals, and emerging challenges into a single interactive view. Leaders can now identify risks, track campaign and business KPIs in real time, and collaborate across departments to resolve issues—streamlining communication and accelerating high-impact decisions.
Marketing Budget & Forecast Hub
Replaced fragmented, spreadsheet-heavy workflows with a centralized budgeting and forecasting platform built specifically for marketing and paid media teams. This web-based system streamlined the entire budget cycle while improving accuracy, transparency, and collaboration. Channel owners can now adjust forecasts, manage approvals, and coordinate spend strategies in one intuitive interface, turning a once chaotic process into a reliable operational rhythm.
Key Skills
Core competencies and technical expertise.
Front-End Craftsman
API & Backend Architecture
Solutions Architect
Data Systems Specialist
Marketing Analytics Expert
Revenue System Designer
Education & Academic Background
Bridging science, engineering, and management to drive innovative software solutions.
Master of Science in Optics
University of Central Florida
Master of Science in Management
University of Florida
Bachelor of Science in Engineering Physics
Embry-Riddle Aeronautical University
Let’s Work Together
Interested in working together or have a question? Reach out and let’s talk!