Daniel Sias

Engineering Smart Solutions at the Intersection of AI and Data

Professional Highlights

Key achievements showcasing impact, efficiency, and technical expertise.

Advanced Analytics Platform

Led the development of a custom analytics dashboard that transformed our marketing reporting process. Using React and Node.js, we slashed reporting time from days to hours while tracking over $25M in marketing investments.

Marketing Forecasting Automation

Tackled our team's biggest pain point by replacing clunky spreadsheets with a streamlined budgeting system. This gave marketing teams back nearly three working days each month, previously lost to manual data entry.

API-Driven Automation

Connected our core business platforms - Salesforce, BigQuery, and various ad services - to create a single source of truth for marketing data. This enabled our team to monitor performance in real-time and generate reports automatically.

Marketing Performance Tracker

Built an intuitive dashboard that helped our marketing team make data-driven decisions. This tool became central to improving campaign performance and running more effective A/B tests.

Full-Stack System Architecture

Designed and built scalable applications from the ground up, combining React frontends with Node.js backends and PostgreSQL databases. Each project focused on making our systems faster and more reliable.

Executive Leadership Dashboard

Created a comprehensive view of business performance that became our executives' go-to resource for tracking department metrics, analyzing trends, and making strategic decisions.

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Live Projects

Explore my latest live, public projects.

PromptWorks

Transform your business communications with this intelligent prompt generator, streamlining everything from marketing campaigns to content strategy.

Live Demo GitHub

Well Prompted

Supercharge your development workflow with structured prompts designed specifically for ChatGPT and other LLMs, ensuring consistent code quality.

Live Demo GitHub

Well Applied

Navigate your job search with precision using this smart assistant that crafts personalized prompts for compelling applications and interview preparation.

Live Demo GitHub

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Featured Projects

A few of my most impactful projects.

Nexus: Analytics Command Center

Built from the ground up to solve our data bottleneck, Nexus transformed how we handled marketing analytics. By connecting React and Node.js with BigQuery, we turned a multi-day reporting marathon into a streamlined process that took hours. The platform now actively monitors over $25M in marketing investments, giving teams instant access to their KPIs and enabling rapid, data-driven campaign adjustments.

Executive Insights Dashboard

What started as a request for "better visibility" evolved into leadership's daily compass for decision-making. This interactive dashboard brings together department performance, annual targets, and emerging challenges in one clear view. The real game-changer? Department heads can now spot issues and coordinate solutions directly through the platform, cutting through traditional communication barriers.

Marketing Budget & Forecast Hub

Tackled the chaos of spreadsheet-based planning by creating a centralized system that marketing teams actually enjoy using. This web-based platform streamlined our entire budget cycle - from initial forecasts to final approvals. Channel owners can now update projections, get sign-off, and collaborate with their teams all in one place, turning what was once a monthly headache into a smooth, continuous process.

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