About Me

I'm a figure-it-out guy—I thrive on solving problems, streamlining processes, and making systems more efficient. I take a holistic approach, combining marketing and technology to bridge the gap between actionable data and business strategy. My passion lies in removing unnecessary complexity, so businesses can focus on impact, not just execution—whether that's automating data collection, improving reporting, or optimizing marketing funnels.

I love working with AI because it expands on ideas rapidly and unlocks solutions faster than ever before. By delivering iteratively and adapting to new tools, I ensure that businesses stay ahead of the curve. I believe the right technology should remove hurdles, not create them, enabling organizations to track their KPIs effortlessly and optimize for success.

What Drives Me

• Efficiency First – Streamlining workflows to save time and eliminate redundant tasks.
• Actionable Insights – Making complex data easy to understand and implement.
• Automation & AI – Leveraging technology to enhance decision-making and execution.
• Marketing Meets Tech – Merging performance marketing with scalable infrastructure.

My Philosophy

"This should be easier." Business owners need visibility into their key performance indicators without being buried in manual processes. The right technology makes this effortless—whether it's tracking Cost per Acquisition, Lifetime Value per Lead Source, or Customer Retention Rates. The wrong technology? It forces teams to scramble every quarter just to pull together meaningful insights.

Fun Facts

When I'm not optimizing workflows or integrating AI, you'll probably find me hanging out with my dog, enjoying a craft beer, or working on a mid-90s Japanese car—but not necessarily all at the same time.