Professional Experience
Solving problems, streamlining processes, and making technology work smarter.
Full Stack Developer, Data & Analytics Team
Pearson Online Learning Services
During my time at Pearson Online Learning Services, I was a key contributor to the development of a robust analytics platform that transformed the way internal teams accessed and utilized data. Working closely with marketing, recruitment, student support, and executive leadership, I helped design and implement a scalable solution that streamlined reporting, enhanced decision-making, and provided real-time insights into key business metrics. By leveraging modern technologies like React, Node.js, BigQuery, and Salesforce, we significantly reduced the manual workload for data analysis, improved communication across teams, and optimized the allocation of marketing spend.
Key Contributions:
- Reduced reporting time by 85% by replacing manual Excel-based processes with an automated, real-time analytics platform.
- Optimized $25M+ in marketing spend by providing granular insights into campaign performance and budget allocation.
- Saved 20+ hours per week for internal teams by centralizing data and streamlining decision-making.
- Developed and maintained a scalable business intelligence platform, tailored to marketing, recruitment, student support, and executive leadership.
- Designed customizable dashboards displaying relevant data for different roles, such as lead counts, recruitment performance, student retention, and revenue projections.
- Integrated BigQuery and Salesforce CRM to enable real-time tracking of marketing effectiveness, lead activity, and sales performance.
- Implemented event tracking to monitor changes in marketing assets (e.g., ad copy, landing pages, email offers) and correlate them with performance metrics.
- Developed predictive modeling and forecasting that helped leadership make informed financial and operational decisions.
- Created a research dashboard with a degree program scoreboard, used by outreach teams to onboard new clients and expand the portfolio.
- Ensured platform success through continuous feedback loops, including user feedback forms, team meetings, internal chats, and executive recognition in company-wide communications.
By building a scalable and user-centric analytics platform, our team enabled Pearson’s internal stakeholders to make data-driven decisions with confidence, ultimately improving marketing efficiency, recruitment performance, and student success outcomes.
SEO Analyst
Pearson Online Learning Services
As an SEO Analyst at Pearson Online Learning Services, I played a pivotal role in managing organic search strategies across 34 university programs. By leveraging data-driven insights, I optimized content performance, improved search rankings, and maximized return on investment for a $1.3MM budget. My work streamlined reporting, enhanced decision-making, and provided a scalable foundation for future growth.
Key Contributions:
- Managed a $1.3MM budget by working with external vendors to provide content, build backlinks, and collaborate on technical SEO improvements.
- Enhanced organic search rankings using performance tracking and SEO metrics gathered from industry-leading tools.
- Developed real-time performance dashboards using Tableau, streamlining complex reporting processes and eliminating inefficient spreadsheet tracking.
- Monitored keyword rankings and technical SEO audits to proactively identify opportunities for content optimization and website improvements.
- Optimized lead volume and traffic quality by aligning SEO efforts with recruitment strategies to attract high-intent prospective students.
- Collaborated cross-functionally with marketing, content strategists, and web developers to implement on-page SEO best practices and improve site performance.
- Improved forecasting accuracy by developing predictive models for keyword performance and budget allocation.
- Influenced executive strategy by providing leadership with key insights into organic search performance, competitive benchmarks, and ROI-driven recommendations.
Through data-driven SEO strategies, streamlined workflows, and real-time reporting enhancements, I significantly improved our partner's organic visibility, lead acquisition, and overall marketing efficiency.
Founder & Full Stack Developer
Liquid Gravity Engineering
As the founder of Liquid Gravity Engineering, I provided innovative marketing technology solutions for businesses across diverse industries, including health, finance, real estate, wellness, and SaaS. By integrating CRM systems, optimizing conversion funnels, and automating workflows, I helped clients launch and scale multi-million-dollar campaigns with cutting-edge digital strategies.
Key Contributions:
- Integrated CRM and e-commerce platforms such as Salesforce, InfusionSoft, and 1ShoppingCart to create seamless customer journeys and automated sales processes.
- Developed custom automation workflows using PHP and JavaScript, enabling real-time reporting and campaign tracking for high-profile product launches.
- Created a one-click upsell system to make multiple offers and maximize earnings per sale, allowing businesses to dynamically present personalized post-checkout sales.
- Helped businesses transition traditional sales teams online by implementing lead scoring, automated follow-ups, and performance tracking to optimize conversions.
- Optimized conversion funnels through A/B testing, copy refinement, and UI/UX improvements, increasing lead capture rates and sales effectiveness.
- Implemented rigorous A/B testing methodologies using tools like Google Analytics and Optimizely, driving a 37% increase in conversion rates on key sales pages.
- Designed KPI monitoring and tracking systems to measure sales funnel efficiency, customer engagement, and lifetime value metrics.
- Launched a strategic marketing plan that drove a 201.2% increase in monthly leads without additional ad spend by refining lead generation strategies and optimizing opt-in experiences.
- Provided full-service technical support for high-stakes product launches, ensuring seamless e-commerce setup, email marketing automation, and upsell implementation.
- Built scalable, evergreen marketing funnels that continued generating revenue post-launch through ongoing email nurturing and affiliate promotions.
Through a blend of technical expertise, data-driven marketing, and automation, Liquid Gravity Engineering empowered businesses to scale efficiently, optimize marketing spend, and maximize revenue potential.
Let’s Work Together
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